Your brand or corporate identity plays an integral role in your business and its success. To either establish or re-establish your brand, consider its importance before hiring a graphic designer or design group to develop your corporate id.  Corporate id is, on a larger scale, comprised of three elements - design, communication, and behavior. In this post, we will address design.

A company’s name, logo, the color schemes utilized, slogans and tags, and type selections are all elements that commonly make up the basis of its corporate identity. Ensuring a solid and succesful brand involves planning for possible uses, developing the desired identity and its associated elements to meet those needs, and maintaining the usage of that identity inside and outside the organization. Be sure to set standards for the usage of your company identity (logos and color usage in brochures, reports, advertising, vehicles, uniforms, etc.) that are beneficial and  sensible.

edwards design, based in Orlando / Central Florida, has created solid corporate identity packages and logos for companies from start-ups to the well-established; contact us today and see what we can do for you.